From a place just for staying to a place for co-creating the future with guests and the community—
BELLUSTAR TOKYO, A Pan Pacific Hotel is dedicated to sustainability.

The hotel is committed to building a sustainable society through wide-ranging initiatives, including the “Sakura Upcycle Project,” which transforms cherry blossoms and branches that once adorned the hotel interior in spring into dyeing materials—and the horizontal recycling of bath amenity bottles.

At the center of these efforts is the “Sustainability Committee,” composed of Associates (Note 1) from various departments of BELLUSTAR TOKYO. By sharing the voices of its members, we present sustainability initiatives that showcase what makes BELLUSTAR TOKYO unique.

Note 1: At Tokyu Hotels & Resorts, employees are referred to as “Associates.”

Tokyu Hotels & Resorts, which operates BELLUSTAR TOKYO, has established three sustainable policies: “hotels kind to the earth, kind to the community, and kind to people,” along with six key sustainable themes: “decarbonization and circular society,” “community development,” “safety and security,” “comfort,” “human development,” and “corporate governance and compliance.” Through business activities, the company is working to solve various issues.

Since the adoption of the SDGs at the UN Summit in 2015, the hotel industry has been promoting initiatives such as phasing out amenity mini-bottles and switching to environmentally friendly materials. BELLUSTAR TOKYO, which opened in May 2023, is also committed to promoting its own unique sustainability initiatives, with a deep awareness of the need to be “kind to the earth, community, and people.” Speaking about the commitment to “BELLUSTAR TOKYO’s uniqueness,” Director of General Administration Nagata, who leads the Sustainability Committee, says:

Nagata:“BELLUSTAR TOKYO has many inbound guests who tend to be extremely interested in sustainability. We discuss various ideas about how the hotel should be and what contributions we can make, utilizing the diverse characteristics of Tokyo’s Shinjuku area, and connect these to our initiatives.”

What the Sustainability Committee values most in advancing its daily initiatives is “diversity.”

The committee is composed of Associates from BELLUSTAR TOKYO and its sister hotel, HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel (collectively, Shinjuku Tokyu Hotels). Regardless of organization, position, or generation, members go beyond boundaries to share ideas from diverse perspectives. The committee is organized into three teams—”Earth-Kind Hotel Team,” “Community-Kind Hotel Team,” and “People-Kind Hotel Team”—based on the three sustainable policies of Tokyu Hotels & Resorts.

Each hotel has its own unique attractions. They engage in a wide range of activities, including individual initiatives based on their respective hotel brands, as well as joint projects implemented under the “Shinjuku Tokyu Hotels” umbrella.

Nagata:“The ‘Earth-Kind Team’ focuses on obtaining environmental certifications and implementing the Green Coin System (Note 2). The ‘Community-Kind Team’ engages in local cleanup activities and events, and the ‘People-Kind Team’ takes part in exhibiting at Tokyo Pride, hiring diverse talent, and creating comfortable workplaces. Their activities cover a wide range.”

Note 2: The Green Coin System is where guests who do not use designated amenities during their stay can bring the provided Green Coins to reception, contributing to a fund for environmental conservation activities.

Sustainability Committee members hold regular monthly meetings, working on idea generation and project planning while balancing these efforts with their daily work duties.

Kaneda from the accommodation department and Tanaka from the restaurant department, both members of the “Community-Kind Hotel Team,” are actively engaged in committee activities, such as proposing participation in cleanup activities organized by the NPO Green Bird in the Shinjuku Kabukicho area.

Kaneda:“Through Sustainability Committee activities, my understanding of SDGs and DE&I (Diversity, Equity & Inclusion) has deepened, and I feel my perspective has broadened. When Associates with different job responsibilities gather and exchange opinions, we learn about diverse values and ways of thinking.”

Tanaka:“I want to apply the abilities I’ve developed through committee activities—the ability to identify issues and the ability to engage people inside and outside the company in working together toward solutions—in my daily work as well.”

Since its establishment in 2024, the committee’s activities have gained recognition among Associates. Committee members not only propose ideas spontaneously, but suggestions also naturally arise from various departments regarding observations made during work or areas that could be improved. Recently, in response to an Associate’s suggestion— “Can we reuse umbrellas left behind by guests or broken umbrellas?”—the Sustainability Committee has begun developing a system for umbrella reuse.